Confidential
Prepared for Superintendent Matias Segura
PS Property Management · April 2026
Annual Revenue
$18M – $50M
fully implemented
10-Year Portfolio
$180M – $505M
cumulative value
Current Deficit
$181M
projected 2026-27
Austin ISD occupies a position no other public school district in America can claim — operating within the densest concentration of tech headquarters and major corporate campuses in the country. Tesla, Oracle, Dell, Google, Apple, Samsung, Meta, Amazon, AMD, and NVIDIA all maintain significant Austin operations within district boundaries. This analysis presents a multi-stream revenue strategy — facility naming rights, modernized digital athletics passes, corporate sponsorships, and community partnerships — that can generate $18 million to $50 million annually, directly addressing the district's structural deficit.
Current program captures <5% of potential. The existing 6-facility naming initiative through Austin Ed Fund and the $40 Senior Pass are strong foundations — this analysis shows the revenue available when both models are modernized, extended across all 113+ facilities, and leveraged alongside Austin's unique corporate and celebrity ecosystem.
Revenue by Category
| Category | Inventory | Annual Range | 10-Year Value |
|---|---|---|---|
| High School Campuses | 13 | $4.5M – $12M | $45M – $120M |
| Tech Company Sponsorships | 10 firms | $2.3M – $7.5M | $23M – $75M |
| Celebrity & Individual Bids | 7 prospects | $1.5M – $7M | $15M – $70M |
| Middle School Campuses | 19 | $1.2M – $3.4M | $12M – $34M |
| Elementary Campuses | 70+ | $1.7M – $5.7M | $17M – $57M |
| District Assets | Fleet+PAC+Digital | $1.5M – $4.1M | $15M – $41M |
| Athletics All-Access Passes | 33 campuses | $800K – $2.5M | $8M – $25M |
| Grand Total | $18M – $50M | $180M – $505M |
Verified Comparable Deals
Texas School Districts (Verified)
| District | Sponsor | Deal Structure | Students |
|---|---|---|---|
| Prosper ISD | Children's Health | $2.5M / 10yr ($250K/yr) — 12,000-seat, $53M stadium | 7K |
| Lubbock ISD | PlainsCapital Bank | $3M / 10yr — stadium naming | 29K |
| Lubbock-Cooper ISD | First United Bank | $500K upfront + $250K/yr for 10yr — stadium | 8K |
| Katy ISD | Academy Sports | $2.5M / 10yr — athletic complex (Legacy + Rhodes Stadiums) | 90K |
| Cypress-Fairbanks ISD | Cy-Fair Credit Union | $1.5M / 10yr ($150K/yr) — 11,000-seat Berry Center stadium | 117K |
| Conroe ISD | Woodforest Nat'l Bank | $1M / 10yr — stadium (113 vendors invited to bid) | 66K |
| Mansfield ISD | Methodist Hospital | $575K / 10yr — Vernon Newsom Stadium + R.L. Anderson | 35K |
| Allen ISD | 11 sponsors | $275K/yr total — $25K/yr each, 18,000-seat Eagle Stadium | 22K |
| Royse City ISD | Donaghe Ford | $25K/yr / 3yr — field naming within stadium | 6K |
National Precedents
| District / Entity | Deal Structure | Students |
|---|---|---|
| Los Angeles USD | ~$18M/yr projected — full district portfolio | 660K |
| Toms River, NJ | $637K / 5yr — healthcare network arena (3rd naming deal for same facility) | 16K |
| Gloucester, MA | $500K / 10yr — New Balance athletics + $150K scoreboard ads | 3K |
| Sheboygan, WI | $1M+ — banks and healthcare companies, multiple facilities | 10K |
| Mukwonago, WI | $225K/15yr PAC + $100K/15yr stadium + $500K gym menu | 4K |
| Palm Beach County, FL | $175K/yr per school — three HS stadiums | 180K |
| Mequon-Thiensville, WI | $150K — Kohler Credit Union gymnasium + in-school bank branch | 4K |
Austin ISD context: With 73K students in a top-15 metro market home to 10+ Fortune 500 tech campuses, AISD is positioned to command premiums well above these comparables. A single Prosper ISD deal (7K students, suburban DFW) generated $2.5M over 10 years. AISD has 13 high schools, 6 shared athletic venues, and the densest corporate sponsor ecosystem in any U.S. school district. The projected $18M–$50M/yr reflects portfolio-wide implementation, not a single facility.
High Schools — All 13 Campuses
Click any school to expand sub-facility pricing. All 13 campuses with enrollment, stadium capacity, notable alumni, tech/alumni multipliers, and per-facility breakdowns.
HS Campus Naming
$4.5M – $12M
per year
HS Sub-Facilities (71 spaces)
$1.5M – $4M
gyms, auditoriums, labs, etc.
1881
Austin High School — Maroons (2,100) Premier
Tarrytown / West Austin · 4,000-seat stadium | 1.8x tech · 1.5x alumni
◆ Protected — Oldest continuously operating public HS in Texas
Notable: Carly Fiorina (HP CEO), Walter Cronkite (attended briefly)
$945K – $2.0M
▶
1973
Anderson High School — Trojans (2,300) Premier
NW Hills / Great Hills · 5,000-seat stadium | 1.7x tech · 1.6x alumni
◆ Protected — L.C. Anderson legacy (1889-1971), alumni chapters nationwide
Notable: Willie Wells (Baseball HOF, original L.C. Anderson)
$816K – $1.8M
▶
1987
Bowie High School — Bulldogs (2,800) Premier
Circle C / SW Austin · 6,000-seat stadium | 1.6x tech · 1.4x alumni
Notable: Kathie Lee Gifford, JC Chasez (*NSYNC), Paul Reed Smith (PRS Guitars)
$672K – $1.6M
▶
2002
LASA — Raptors (1,000) Premier
East Austin (Citywide Magnet) · No stadium | 2.0x tech · 1.5x alumni
Notable: #1 ranked HS in Texas (US News), Elite Ivy League pipeline
$750K – $1.8M
▶
1953
McCallum High School — Knights (1,800) Strong
Rosedale / Central Austin · 3,500-seat stadium | 1.5x tech · 1.3x alumni
Notable: Fine Arts magnet, gentrified wealthy corridor
$390K – $975K
▶
2007
Ann Richards SYWL — Stars (800) Strong
South Austin (6-12 magnet) · No stadium | 1.6x tech · 1.2x alumni
◆ Protected — Named for Texas Governor Ann Richards — iconic stateswoman
$288K – $768K
▶
2001
Akins High School — Eagles (2,200) Core
South Austin / Slaughter Lane · 5,000-seat stadium | 1.3x tech
$156K – $390K
▶
1967
Crockett ECHS — Cougars (1,500) Core
South Austin / Manchaca · 3,000-seat stadium | 1.3x tech
$130K – $325K
▶
1953
Travis High School — Rebels (1,600) Core
South Austin / Oltorf · 3,000-seat stadium | 1.3x tech
$130K – $325K
▶
1965
Reagan ECHS — Raiders (1,400) Core
NE Austin / Windsor Park · 3,000-seat stadium | 1.3x tech
$104K – $260K
▶
1974
LBJ ECHS — Jaguars (1,100) Core
NE Austin · 2,500-seat stadium | 1.2x tech
$96K – $240K
▶
1961
Lanier High School — Vikings (1,200) Core
North Austin / Rundberg · 2,500-seat stadium | 1.2x tech
$96K – $240K
▶
2008
Eastside ECHS — Panthers (600) Growth
East Austin / Johnston Campus · No stadium | 1.4x tech
Notable: Emerging East Austin tech corridor
$84K – $210K
▶
Additional HS Campuses: Garza Independence HS (alternative/self-paced, 11-12 grade, 1600 Chicon St) — may be relocated per consolidation plan; naming value $40K–$100K/yr at current or new location. International HS (shared NE ECHS campus) — confirmed closing per Nov 2025 board vote due to low enrollment. Graduation Prep Academies at Navarro and Travis are programs within existing campuses, not standalone facilities. Rosedale School (special education PK-12) is a specialty campus with limited naming applicability.
Middle Schools — All 19 Campuses
Click any school to expand sub-facility pricing. 19 campuses · 7 protected heritage names · 12 eligible for full naming. Includes specialty programs, feeder paths, and tech/alumni multipliers.
MS Campus Naming
$900K – $2.5M
per year
MS Sub-Facilities (96 spaces)
$350K – $940K
gyms, auditoriums, labs, etc.
1,254
Murchison MS — Mavericks Premier
NW Hills / Great Hills → Anderson HS | 1.7x tech · 1.5x alumni
IB Middle Years, AVID, Pre-AP
$204K–$510K
▶
1,307
Gorzycki MS — Grizzlies Premier
Circle C / SW Austin → Bowie HS | 1.6x tech · 1.4x alumni
Top-ranked, STEM focus, 42-acre campus
$190K–$470K
▶
759
Bailey MS — Bulldogs Premier
Circle C / Shady Hollow → Bowie HS | 1.5x tech · 1.3x alumni
Award-winning band/orchestra, AVID
$127K–$312K
▶
1,232
Kealing MS — Chaparrals Strong
East Austin (Magnet — citywide) → Multiple | 1.8x tech · 1.3x alumni
◆ Protected — Hightower T. Kealing, pioneering Black educator
Magnet math/science/liberal arts since 1986
$175K–$421K
▶
1,099
Lamar MS — Lions Strong
Rosedale / Central Austin → McCallum HS | 1.5x tech · 1.3x alumni
◆ Protected — Mirabeau B. Lamar, 'Father of Texas Education'
Fine Arts Academy magnet, Pre-AP
$136K–$331K
▶
919
Lively MS — Lancers Strong
West Austin / Rollingwood adj. → Austin High | 1.5x tech · 1.3x alumni
Law, Humanities & Global Studies magnet
$117K–$293K
▶
657
O. Henry MS — Mustangs Strong
Travis Heights / S Austin → Austin High | 1.4x tech · 1.2x alumni
◆ Protected — William Sydney Porter (O. Henry), literary icon
Historic campus, gentrifying neighborhood
$93K–$235K
▶
625
Covington MS — Mustangs Strong
SW Austin / Convict Hill → Bowie HS | 1.4x tech · 1.2x alumni
Creative learning, SEL focus
$84K–$219K
▶
1,233
Small MS — Cardinals Core
S Austin / Garrison Park → AHS/Crockett | 1.3x tech
Large campus, diverse programming
$65K–$156K
▶
688
Burnet MS — Bulldogs Core
N Austin / Brentwood → McCallum/Lanier | 1.3x tech
Diverse campus, athletics
$52K–$130K
▶
638
Marshall MS — Mustangs Core
NE Austin / Georgian Acres → LBJ/Reagan | 1.2x tech
General academic
$42K–$108K
▶
607
Bedichek MS — Wildcats Core
S Austin / St. Edwards → Crockett | 1.2x tech
◆ Protected — Roy Bedichek, Texas naturalist & UT legend
AVID, PLTW STEM. ⚠ CLOSING 2026-27
$30K–$84K
▶
593
Paredes MS — Panthers Core
S Austin / Stassney → Akins/Crockett | 1.2x tech
General academic, athletics
$42K–$108K
▶
429
Webb MS — Warriors Core
NE Austin / Springdale → LBJ | 1.2x tech
General academic
$36K–$90K
▶
392
Dobie MS — Longhorns Growth
NE Austin / Rundberg → Lanier | 1.3x tech
◆ Protected — J. Frank Dobie, iconic Texas folklorist
College Prep Academy, PLTW engineering
$32K–$85K
▶
308
Martin MS — Mustangs Growth
East Austin / Holly → Travis | 1.4x tech
Lady Bird Lake campus. ⚠ CLOSING 2026-27
$28K–$77K
▶
283
Mendez MS — Mustangs Growth
SE Austin / Montopolis → Eastside ECHS | 1.3x tech
Community-focused campus
$26K–$72K
▶
243
Garcia YMLA — Gladiators Growth
NE Austin / Johnny Morris → LBJ/Reagan | 1.3x tech
◆ Protected — Gus Garcia, first Mexican-American elected official in Austin
Single-gender leadership academy
$33K–$91K
▶
222
Sadler Means YWLA — Stars Core
N Austin / N. Hampton → Multiple | 1.3x tech
◆ Protected — Bertha Sadler Means, pioneering Black educator
Single-gender leadership academy
$33K–$85K
▶
Elementary — All 70+ Campuses
4 wealth tiers · enrollment and feeder paths for Elite + High tiers · 8 closing campuses with repurpose value · 6 protected heritage names
🏆 Premier Tier — 11 Campuses ($90K–$224K/yr each with premiums)
490
Casis ES · Tarrytown / West Austin
→ O.Henry → Austin High · PTA powerhouse. Arguably most affluent ES.
→ O.Henry → Austin High · PTA powerhouse. Arguably most affluent ES.
$90K–$224K
330
Barton Hills ES · Zilker / Barton Hills
→ O.Henry → Austin High · Zilker Park adjacent.
→ O.Henry → Austin High · Zilker Park adjacent.
$90K–$224K
320
Zilker ES 🛡️ · Zilker / Bouldin Creek
→ O.Henry → Austin High · Named for A.J. Zilker.
→ O.Henry → Austin High · Named for A.J. Zilker.
$90K–$224K
480
Doss ES · NW Hills / Great Hills
→ Murchison → Anderson · Top-tier NW Hills.
→ Murchison → Anderson · Top-tier NW Hills.
$90K–$224K
550
Hill ES · NW Hills / Jester
→ Murchison → Anderson · Blue Ribbon school. Largest NW Hills ES.
→ Murchison → Anderson · Blue Ribbon school. Largest NW Hills ES.
$90K–$224K
580
Kiker ES · Circle C Ranch
→ Bailey/Gorzycki → Bowie · Circle C — Bowie pipeline.
→ Bailey/Gorzycki → Bowie · Circle C — Bowie pipeline.
$90K–$224K
560
Baranoff ES · Circle C / Meridian
→ Bailey → Bowie · SW Austin affluent corridor.
→ Bailey → Bowie · SW Austin affluent corridor.
$90K–$224K
500
Baldwin ES · Meridian / SW Austin
→ Bailey → Bowie · New campus, premium neighborhood.
→ Bailey → Bowie · New campus, premium neighborhood.
$90K–$224K
350
Clayton ES · Shady Hollow / SW Austin
→ Covington → Bowie · Bowie feeder corridor.
→ Covington → Bowie · Bowie feeder corridor.
$90K–$224K
500
Boone ES · SW Austin / Circle C adj.
→ Covington → Bowie · Strong community engagement.
→ Covington → Bowie · Strong community engagement.
$90K–$224K
400
Highland Park ES · Highland Park / Balcones
→ Lamar → McCallum · Central Austin, affluent pocket.
→ Lamar → McCallum · Central Austin, affluent pocket.
$90K–$224K
✅ Strong Tier — 15 Campuses ($42K–$109K/yr each)
420
Gullett ES · Brentwood / Crestview · → Lamar → McCallum
$42K–$109K
290
Bryker Woods ES ⚠ · Old West Austin · → O.Henry → Austin High · May close.
$42K–$109K
380
Pillow ES · Rosedale / North Loop · → Lamar → McCallum
$42K–$109K
250
Pease ES 🛡️ · Downtown adj. / Shoal Creek · → O.Henry → Austin High · Historic campus near capitol.
$42K–$109K
350
Travis Heights ES · Travis Heights / SoCo · → Lively → Austin High
$42K–$109K
300
Mathews ES · West Austin / Exposition · → Lively → Austin High
$42K–$109K
360
Oak Hill ES · Oak Hill / SW Austin · → Small → Bowie
$42K–$109K
320
Patton ES · West Austin / Far West · → Murchison → Anderson
$42K–$109K
310
Summitt ES · Allandale / Brentwood · → Lamar → McCallum
$42K–$109K
380
Cowan ES · SW Austin / Davis Lane · → Covington → Bowie
$42K–$109K
420
Kocurek ES · SW Austin / Slaughter · → Gorzycki → Bowie · Gorzycki feeder = premium.
$42K–$109K
390
Bear Creek ES · Circle C adj. · → Gorzycki → Bowie
$42K–$109K
260
Maplewood ES ⚠ · Cherrywood / Mueller adj. · → Kealing · May close.
$42K–$109K
290
Brentwood ES · Brentwood / Crestview · → Lamar → McCallum
$42K–$109K
350
Lee ES · SE Austin / McKinney Falls · → Paredes → Akins
$42K–$109K
Core 34 campuses
$14K–$42K/yr each
Volume play — collectively $475K–$1.4M annually. Mixed-income neighborhoods across South, North, East Austin.
Allison, Andrews, Blanton, Blazier, Brooke, Brown, Campbell, Casey, Cook, Cunningham, Davis, Galindo, Graham, Hart, Joslin, Langford, Linder, McBee, Menchaca, Metz, Mills, Norman-Sims, Odom, Ortega, Palm ⚠, Pecan Springs, Pickle, Pleasant Hill, Reilly, Rodriguez, St. Elmo, Sanchez, Williams, Wooten
Growth 10 campuses
$10K–$32K/yr each
CSR/equity-driven sponsorships from healthcare, banks, nonprofits.
Blackshear 🛡️ (Edward L. Blackshear, Black educator), Govalle 🛡️ (historic Swedish-Texan settlement), Guerrero-Thompson, Harris, Houston, Jordan 🛡️ (Barbara Jordan, congresswoman), Overton, Padron, Perez, Wooldridge
⚠ Closing 8 campuses
$15K–$50K/yr each (repurpose value)
Closing 2026-27. If repurposed as community centers or leased facilities, naming rights transfer to new use at potentially higher valuations.
Barrington, Becker, Dawson, Oak Springs, Ridgetop, Sunset Valley, Widén, Winn Montessori
Marquee Facilities — Already in AISD Pipeline
These six shared facilities are already offered through the Austin Ed Fund naming rights program. Individual pricing estimates based on comparable Texas district deals and Austin market premiums.
| Facility | Type | Annual Range | 10-Year Value |
|---|---|---|---|
| AISD Performing Arts Center (Mueller) | Premier performing arts venue | $300K – $600K | $3M – $6M |
| House Park Athletics Facility | Major stadium / field complex | $250K – $500K | $2.5M – $5M |
| Toney Burger Athletic Center | Major athletic center | $200K – $400K | $2M – $4M |
| Nelson Field | District athletic field | $150K – $300K | $1.5M – $3M |
| Noack Sports Complex | Multi-sport complex | $150K – $300K | $1.5M – $3M |
| Yellow Jacket Stadium | Football stadium | $100K – $250K | $1M – $2.5M |
| Marquee Subtotal | $1.15M – $2.35M | $11.5M – $23.5M |
Note: Toney Burger Athletic Center carries a historic name (Elton Toney Burger, AISD coach/AD for 35 years, named in 1971). The "Presented by" sponsorship model preserves the heritage name while generating premium revenue — sponsors pay more for the legacy association.
Sub-Facility Micro-Naming Inventory
Beyond campus naming, every school has 4–6 individually nameable spaces. Across 113 facilities, this creates a portfolio of 300+ micro-naming opportunities ideal for local businesses, community organizations, and individual donors.
| Space Type | Count | Per Unit / Year | Total Annual |
|---|---|---|---|
| Libraries / Media Centers | ~80 | $5K – $15K | $400K – $1.2M |
| Cafeterias / Commons | ~100 | $3K – $10K | $300K – $1M |
| Science Labs / STEM Centers | ~40 | $5K – $12K | $200K – $480K |
| Playgrounds / Fields | ~55 | $2K – $8K | $110K – $440K |
| Press Boxes / Scoreboards | ~30 | $5K – $15K | $150K – $450K |
| HS Gyms / Fieldhouses | 15 | $25K – $75K | $375K – $1.1M |
| HS Performing Arts / Auditoriums | 15 | $20K – $60K | $300K – $900K |
| MS Gyms | 16 | $10K – $30K | $160K – $480K |
| ES Gyms / MPRs | 55 | $3K – $10K | $165K – $550K |
| Sub-Facility Subtotal | ~305 spaces | $2.2M – $6.6M |
Non-Campus District Assets
| Asset | Details | Annual Range | 10-Year Value |
|---|---|---|---|
| School Bus Fleet Advertising | ~900 buses, exterior wraps, $500–$1,600/bus/yr | $500K – $1.5M | $5M – $15M |
| Website / Digital Sponsorship | Homepage + AISD app presenting sponsor | $200K – $500K | $2M – $5M |
| Central Office / Admin Building | District HQ naming | $100K – $250K | $1M – $2.5M |
| District Delivery Fleet Wraps | Maintenance/service vehicle branding | $50K – $150K | $500K – $1.5M |
| District Assets Subtotal | $850K – $2.4M | $8.5M – $24M |
Key Assumptions
Protected names: 10–15% of schools (~15 names) protected as historically significant and untouchable — includes Austin High (est. 1881), L.C. Anderson legacy, Kealing, O. Henry, Barbara Jordan, Gus Garcia, Bertha Sadler Means, Blackshear, and others.
Consolidation adjusted: Post-consolidation campus count factors in 10 confirmed closures (Barrington, Becker, Dawson, Oak Springs, Ridgetop, Sunset Valley, Widén, Winn Montessori + Bedichek and Martin MS).
Market premium: Austin's top-15 metro market supports premium pricing vs. smaller Texas districts. Proximity of 10+ Fortune 500 tech campuses is unmatched nationally.
Capture rate: Real-world capture in Year 1–3 is likely 40–60% of aggressive estimates, ramping to 70–80% by Year 5 as the program matures.
Bus fleet: Based on ~900 bus fleet at $500–$1,600/bus/yr. At least 14 states currently allow school bus advertising.
Not included: Billboard/signage revenue on district-owned land, parking lot naming, concession vendor exclusivity deals, and digital billboard/screen advertising inside facilities.
Full Inventory Grand Total (Annual)
$4.2M – $11.4M
Marquee + sub-facilities + district assets (before campus naming & sponsorships)
Corporate Prospects — 10-Year Deal Values
Combined Tech Potential (10-yr)
$23M – $75M
Tesla
Giga Texas HQ — SE Austin
→ Akins HS / STEM Academy
$3M – $10M
Dell Technologies
Founded in Austin — Round Rock HQ
→ Austin High School
$3M – $10M
Google
Major campus — 35th St, Domain
→ LASA or Anderson HS
$2M – $8M
Oracle
HQ relocated to Austin (2020)
→ Austin High or Bowie HS
$2M – $8M
Apple
7K+ employees — Parmer Lane
→ Anderson or Bowie HS
$2M – $7M
Amazon / AWS
Domain + Downtown offices
→ Lanier or Eastside HS
$2M – $7M
Samsung
NE Austin fab + Taylor expansion
→ LBJ or Reagan HS
$2M – $6M
Meta
Austin office — Domain
→ McCallum or LASA
$1.5M – $5M
H-E-B
Massive Austin presence, SA HQ
→ Multiple campuses
$1.5M – $5M
AMD
Core engineering campus
→ Travis or Crockett HS
$1M – $4M
Celebrity & Individual Prospects
Elon Musk
Tesla/SpaceX HQ → District STEM program
$5M – $25M
Michael Dell
Founded Dell in UT dorm → STEM wing portfolio
$5M – $20M
Jensen Huang (NVIDIA)
Austin operations → AI/STEM academy
$3M – $15M
Joe Rogan
Relocated to Austin → Media arts center
$1M – $5M
Matthew McConaughey
UT professor, resident → Austin High
$500K – $2M
Sandra Bullock
Long-time resident → Performing Arts Center
$500K – $2M
Willie Nelson
Austin music icon → Music programs
$250K – $1M
The Counter-Bid Strategy: When a tech company bids to rename a historic campus, alumni and celebrities mobilize to "save the name" — creating competitive auction dynamics that increase total revenue. Heritage names become the most valuable assets because they generate bidding wars. AISD should auction, not negotiate.
All-Access Athletics Pass System
Austin ISD currently offers a single $40 Senior Pass and individual game-by-game digital tickets via HomeTown Ticketing. Fans want flexibility, families want convenience, and the district is leaving significant revenue and engagement on the table. A modernized, tiered digital pass system — using features the current platform already supports — can shift 30–50% of ticket revenue to guaranteed upfront season-pass income.
Estimated Annual Revenue
$800K – $2.5M
pass sales + add-ons
Venues Covered
33
13 HS + 20 MS campuses
Tech Required
Zero
config changes only
Why now: The current system is one senior-only pass + buy-every-game tickets. Digital passes (QR/mobile wallet) reduce gate lines, provide upfront cash before the first game, and let the district track attendance and sell add-ons. This model is already working in Georgetown ISD, Leander ISD, and hundreds of districts using GoFan or HomeTown.
Proposed Tier Structure (2026–27)
All passes 100% digital — scannable QR in the AISD Athletics app or HomeTown account. Valid for all regular-season home events across 13 high schools + 20 middle schools. Excludes playoffs, tournaments, and UIL-mandated events.
🎓 Student All-Access$60 – $75
Current AISD students (K–12). Unlimited entry to every home event. Free for athletes on a team that season. Digital student ID integration.
🏟️ Individual All-Sports$120 – $150
Adults / non-students. Unlimited entry to all home events. Basic digital pass with limited transfers (2–3 per season).
👨👩👧👦 Family All-Sports$250 – $299
2 adults + up to 3 kids. One purchase, multiple linked QR codes. Family calendar in app. Replaces buying 20–30 separate tickets per season.
🎫 Flex Pass$80 (10 games) / $140 (20 games)
Casual fans and busy families. "Punch-card" style — choose any 10 or 20 home games across the year, any sport, any campus.
⭐ Premium / VIP Pass$250 – $350
Serious fans and boosters. Unlimited entry + reserved VIP seating at major venues. Priority parking at Burger Center / House Park, $10 concessions credit per game, early gate entry, exclusive merch discount, playoff ticket pre-sale access.
🎖️ Senior All-Access (Upgraded)$40 (keep current) or $25 w/ donation
60+ or retired AISD staff. Same unlimited access. Optional "Golden Club" upgrade: +$10 for concessions credit + reserved senior seating section.
Add-On Revenue Streams
Playoff Bundle
Pre-purchase access to all home playoff games across sports
+$50 – $75
Streaming Pass
Live NFHS Network streams of all away games — watch from home
+$40 – $60
Sport-Specific Mini-Pass
Football-Only, Basketball-Only, etc. for single-sport families
$40 – $60 ea.
Concession Credits
Pre-loaded digital concession wallet — skip the cash line
$25 – $50
Revenue Model
| Scenario | Pass Sales | Avg. Price | Revenue |
|---|---|---|---|
| Conservative (5% penetration) | 3,600 passes | $120 avg. | $432,000 |
| Moderate (10% penetration) | 7,300 passes | $140 avg. | $1,022,000 |
| Aggressive (15%+ penetration) | 11,000 passes | $155 avg. | $1,705,000 |
| Add-on revenue (all scenarios) | Playoffs, streaming, concessions, merch | +$200K – $800K | |
| Total Range | $800K – $2.5M | ||
Based on 73K enrolled students, estimated 15K–20K active athletics households. Penetration benchmarked against comparable Texas districts.
Implementation Advantages
Zero new technology required. HomeTown Ticketing already supports digital season passes, family bundles, and flex options. This is a configuration change, not a platform migration.
Upfront revenue. Season-pass money arrives before the first game. Many districts see 30–50% of total ticket revenue shift to guaranteed pre-season income.
Better data. Digital passes track exactly who's attending what — powering future sponsorship valuations, concession planning, and naming rights pricing.
Fan experience. One purchase replaces 20–30 separate transactions per family. No cash at the gate, no lines, instant QR scan.
Equity built in. Student and Flex tiers keep access affordable. Free passes for athletes. Senior pricing maintained or reduced.
Naming Rights Synergy: The VIP Pass tier creates a natural integration point with facility naming sponsors. A "Dell Technologies VIP Section" at House Park or a "Tesla Premium Lounge" at Burger Center bundles pass revenue with naming rights revenue — sponsors pay more for engaged, trackable audiences.
Implementation Roadmap
01
Marquee Launch
Months 1–6
Close deals on six shared facilities already in market (PAC, House Park, Nelson Field, Burger Center, Delco, Noack). Target $3M–$8M in initial 10-year commitments. Build proof-of-concept for board and community.
02
Elite Campus Auctions
Months 4–12
Launch competitive bidding for Austin High, Anderson, Bowie, and LASA. Engage Dell, Google, Oracle, Tesla directly. Protected names use "Presented by" model at 15–25% premium over standard naming.
03
Full Portfolio Rollout
Months 8–18
Extend to all middle and elementary campuses, sub-facilities (gyms, libraries, STEM labs), bus fleet advertising, and digital properties. Local businesses anchor moderate-tier campuses.
04
Competitive Activation
Ongoing
Strategically engage alumni networks and celebrity residents when tech bids surface to create auction dynamics that maximize total revenue across the portfolio.
05
Athletics All-Access Pass Launch
Summer 2027
Configure tiered digital pass system in existing HomeTown Ticketing platform. Launch early-bird sales in July with booster club and PTA partnerships. Six tiers from $40 Senior to $350 VIP. Target $800K–$2.5M in Year 1 pass + add-on revenue. Zero new technology required.
Guiding Principles
1. Auction, Don't Negotiate. Competitive bidding between multiple prospects for the same asset consistently yields 2–3x the revenue of bilateral negotiation.
2. Heritage Is Premium. Protected names (Austin High, L.C. Anderson, Kealing, O. Henry, Barbara Jordan) command higher premiums through the "Presented by" model because sponsors associate with legacy, not just visibility.
3. Think Portfolio, Not Piecemeal. Individual facility deals undervalue the portfolio. Package tiered naming rights across campus buildings, sub-facilities, and digital assets for maximum leverage.
4. Leverage Austin's Ecosystem. No other school district in America can offer sponsors a pipeline to the tech workforce of Google, Tesla, Apple, Oracle, Dell, Samsung, Meta, Amazon, and AMD — all within district boundaries.
5. Stack Revenue Streams. Naming rights, athletics passes, and digital sponsorships compound each other. VIP pass holders are the audience that sponsors pay premium to reach. Attendance data from digital passes powers naming rights valuations and sponsorship pricing.
The Opportunity
A fully-implemented revenue strategy — naming rights, athletics passes, and corporate partnerships — can generate $18M to $50M annually — a sustainable, multi-stream approach that meaningfully addresses Austin ISD's structural deficit while building lasting community partnerships. A new funding model for the next 100 years of Austin public education.
Wreck 'Em 🤙